The First 100 Customers
What you'll learn
This book is for small business owners who are tired of noise, trends, and “quick wins” that don’t last.
Inside The First 100 Customers, you’ll learn:
- How your first customers are closer than you think
- How to sell without feeling salesy or pushy
- How consistency builds trust before scale
- Why clarity matters more than Ads in the early stages
- How to build momentum without burning out
This is not a book about hacks.
It’s about doing the right work first.
This Book if For You If...
✔ You’re starting or growing a small business
✔ You want customers before complicated marketing
✔ You believe in relationships, not shortcuts
✔ You want steady progress—not pressure
About the Author
Hellen Dausen is an entrepreneur, brand builder, and founder of Nuya’s Essence.
She built her business from the ground up—long before social media ads and algorithms were trendy—by focusing on relationships, consistency, and trust.
The First 100 Customers is drawn from real experience, not theory, and written for business owners who want to grow sustainably and confidently.
Want Business Guidance ?
If this book resonates with you and you’d like support applying these ideas to your own business, you can book a one-on-one session with me.
We’ll focus on clarity, practical next steps, and what actually matters for your stage.
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