About Hellen Dausen
I’m Hellen Dausen — entrepreneur, brand builder, educator, and author of
The First 100 Customers.
For over a decade, I’ve built and grown real businesses from the ground up, starting with the hardest part most people skip: getting the first customers.
I’m the founder of Nuya’s Essence, a natural skincare brand founded in 2013, built without big budgets, aggressive advertising, or shortcuts. Instead, I focused on clarity, consistency, and genuine human connection — long before those ideas became trends.
Through hands-on experience, I learned that most small business owners don’t fail because of a lack of talent or ideas. They fail because they never build early traction — the trust, momentum, and customer relationships that sustain growth.
That insight became the foundation of my work and my book.
Today, I work with early-stage founders and small business owners who want practical guidance — not theory, hype, or viral tactics — but clear steps rooted in real-world experience. My approach is calm, honest, and intentional, designed to help you move forward with confidence and focus.
If you’re building something meaningful and want to do it the right way, you’re in the right place. I help early-stage business owners turn ideas into income through clarity, consistency, and human connection.
This work is about progress, not perfection — and building businesses people choose and trust.
Ready for your next step?
Let's Talk.
